WHAT IS IT? Outsourcing is when a company subcontracts a process to a third party.
HOW DOES IT WORK? Outsourcing a company’s marketing is a strategic decision where the entire marketing function is no longer performed in-house with the purpose of re-focusing a company’s activities on its core competencies.
WHAT ABOUT THE COST? Most people initially turn to outsourcing as a way to cut costs because it provides numerous financial benefits that lead to a healthier bottom line.
WHAT ARE THE BENEFITS? Cost, continuity, integration, accountability, growth, fluctuations, perspective, time.
- Most smaller businesses don’t have the marketing or creative ability or experience internally
- By outsourcing you are leveraging off your consultancy fantastic industry/media contacts that could help with the ‘broader’ marketing plan.
- Outsourced departments research, test and manage the various factors associated with an advertising campaign and have the ability to roll out the same direction and focus over multiple mediums
- Agencies have access to discounted media products and because they bulk buy, can purchase ad space cheaper than most direct businesses.
- Being external to the business, neither strategy or output is influenced by internal politics
- You pay an agency for the work they do, so no ongoing costs (unless on a retainer)
- A business can concentrate on doing what they do best and leave all the marketing and advertising to external people they can trust
- Agencies can identify and present a vast variety of options not thought of by a business
Download PDF – The top 10 SEO agency secrets of beating your competitors on Google
(Source: The Outsourcing Institute, 2004)
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