All you have to do… is taste new Gourmet Blu Gourmet Pearl Cous Cous… and then you’re not so blue!!

Modern consumer promotion strategies vary greatly, but the end goal is always the same: convince a customer to make a purchase….

This week, the Team here @ Beachside have been putting together the finishing touches to a consumer campaign for Gourmet Pearl Cous Cous… not that we’ll need to do heaps of convincing of the consumer to purchase the product as it really is the most delicious, scrummiest and versatile cous cous we’ve ever tried!!! BUT, saying that we’ve put our creative minds together and come up with a fun campaign that is sure to get your taste buds dancing (hopefully not to Phil Collins!!)

So, all that said, what I’m trying to say is watch out in stores and online over the coming months for your chance to win money can’t buy prizes just for being a little bit creative with your Gourmet Peal Cous Cous.

Cheerio for now
Sarah