Why write an email newsletter?

An email newsletter is a great way to stay in touch with your customers. An email arrives from you on a semi-regular basis; if they aren’t busy it is a welcome diversion and if they are they will read it later or delete it. Make sure you give them the opportunity to automatically unsubscribe at any time, so they don’t need to let you know when they don’t want to receive it any more. Banks, airlines and telecommunications companies are all using email newsletters to keep in touch with their customers – you should be doing it too!

While everyone has their strengths, often professional writing can be a drain or a distraction, that’s why companies like Beachside create and manage digital and print newsletters for a variety of clients. We work with you, so we understand your business and your customers. Only then are we able help you communicate clearly and effectively. We can also help tighten up your copy and ideas.

Anything you think your readers and customers might find of interest. It doesn’t have to be business related either. Keep the content fresh and make it useful. Some ideas to get you started:

•     Useful or unusual Internet links
•     Computer tips
•     Summaries of relevant news stories
•     Jokes can be good (but keep them tasteful!)
•     New product reviews

 
Subscribe to some online newsletters and see what other people are putting in them. Try not to use your newsletter to ‘hard sell’ your business to your readers. If you introduce a new service or product though, by all means let them know. End your newsletters with a short statement on your products and services plus your contact details.