Description

The Victorian Government’s five year road safety strategy ‘arrive alive!’ was influenced by MUARC’s research reviews and problem analyses.
As a result of MUARC research in the area of road safety, the many initiatives on speed, drink-driving and vehicle safety outlined in the Victorian government’s road safety strategy are as a direct result of this research. The TAC advertising strategies and Victoria Police speed and drink-driving enforcement strategies were developed as a result of the evidence-based research provided by MUARC.

The Task

Monash University with the backing of VicRoads briefed us to create both a print and online campaign to drive participation of the ‘Assisted Ride Program’, a programme to ultimately improve the safety of Novice motorbike riders.

Services Provided

Website design
Branding
Creative
Graphic Design
GUI design

www.monash.edu.au/muarc