Description

MATRIX, the leading professional hair care and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.

Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Amplify, Sleek.look, Vavoom, Curl.life, Color.smart, Opti.smooth, SOCOLOR and Color Sync.

The Task

Matrix, a salon brand of L’Oreal asked us to reinvent their print and online media for the MAD Conference to attract both Australian and overseas markets.
We started with a folded out, poster sized information leaflet, then a 28 page Booklet and Calendar, tickets and an online booking form which sat on their intranet.

Services Provided

Design and Creative
Print Media Development
Design and Develop online booking form
Adhoc Marketing

matrixedu.com.au