Description

The main difference between Blu Gourmet Pearl Couscous and regular Couscous is simple. Regular fine African couscous is made from wheat husks and is reconstituted, meaning it has been pre cooked. Blu Gourmet Pearl Couscous is made from whole wheat toasted over an open flame. It is a raw product which requires 8-10 minutes cooking time, which is ample for the Pearls to absorb all the flavours of the meal.

The Task

We first found Blu Gourmet Pearl Couscous at the Good Food and Wine show and were amazed by this unique pasta product. We organised a meeting with Benedikt Imports who distribute Blu and discovered a need which initially began with redesigning their website.
This grew to managing their online presence, SEO and co-ordinating the roll out of the “win dinner prepared by Gabriel Gate” competition. We have since become a true outsourced resource, combining PR, marketing, advertising, creative and design needs as required.

Services Provided

Website design
Competition Architect
Animation
Print Media Development
Campaign Management
Marketing Support
Creative

blu.net.au