Beachside Blog

  • Dec 2011
  • Demystifying Social

    by Davin Broadbent It seems to be impossible to talk about social media without using a bunch of words that didn't exist 15 minutes ago but in order to try and bring some clarity to this often over ...

  • Sep 2011
  • What’s your point of difference?

    Written by Davin Broadbent Does your business stand out from the crowd? Or do you find yourself telling people at dinner party’s things like “I’m in retail” or “I own a cafe” or “I work for myself”.. ...

  • Jul 2011
  • Marketing Plans, Where to start?

        Written by Davin Broadbent Like most small and even medium sized business owners, you probably spend most of your days solving problems and trying to keep the business on track. It’ ...

  • Some simple tips for Better Time Management

        written by Scott Howard In the world of Back To The Future, all you need is a DeLorean, a crazy scientist and 1.21 Gigawatts of electricity. In the real world, without a handy s ...

  • Ten simple questions to ask yourself when considering the internet for your business.

          Written by Davin Broadbent As you can see from the graph above, Internet use is growing and unsurprisingly more people are using portable technology to access the net. Now ...

  • May 2011
  • This would be a great job if it wasn’t for the customers

        By Davin Broadbent If you’re anything like us and you provide a service for your customers, in our case it’s Marketing, Creative and Design then you know how important it is to make ...

  • Apr 2011
  • Spam, 7 ways to write an annoying blog title and why social media sucks

      written by Davin Broadbent I’ve noticed in certain areas (Koff Koff Linkedin) there are quite a few forum posts questioning the value of Social Media conversations, complaining ...

  • 2 words that will make a big difference to your business and personal life

      written by Davin Broadbent There are 2 simple words that you can use which will add a whole new level of value to your personal and business life. They are magic words and there is a g ...

  • Why Some things define us and some things divide us

    written by Davin Broadbent If you asked me to describe myself, I would probably say that I am Male, Caucasian, mid 30’s, agnostic, into sport, music, technology, film, writing and I wor ...

  • What does Advertising cost?

    Written by Davin Broadbent I keep thinking about a recent conversation with a potential client, the conversation went pretty much along the lines of: Client: “How much do I really need ...

  • Mar 2011
  • Mobile, it's the new black

    Written by Davin Broadbent It was widely reported this week via an associated press release that in a recent Neilson Survey commissioned by Paypal, Australian shoppers in 2010 used Mobile d ...

  • Why most Business Traditions should become History

    Artwork by Colby Heppell, Article by Davin Broadbent The great thing about small business and in fact a lot of entrepreneurs is that in most cases, they are able to operate with an almost i ...

  • How do you capture the hovering hand?

    If you’re a business that produces (or sells) a product or products, we can safely assume that if you’re still in business, you understand your market. You have found a niche or created an opportunity ...

  • How do you capture the hovering hand?

    Written by Davin Broadbent If you’re a business that produces (or sells) a product or products, we can safely assume that if you’re still in business, you understand your market. ...

  • Feb 2011
  • Online Marketing Etiquette...Is there such a thing?

    The internet is a lot like a frontier town, where the residents are all hardened survivors; making it easy to spot a noob (newcomer) by the way they walk, talk and dress. These noobs almost ...

  • Social Media Optimisation

      If you spend anytime online there is a good chance that you will have heard somebody use the acronym SEO or  SMO. In case you were wondering, they stand for Search Engine Optimisa ...

  • Jan 2011
  • I got a bill today

    And even though I was expecting it, I was still surprised because not only was the bill for the wrong amount, they had managed to spell my name differently twice on the one document. This is suc ...

  • You're Right!

    I read a Seth Godin blog recently about setting your clients up to be right and it struck a chord with me for obvious reasons. Sometimes in my industry, (as I’m sure it is in most others ...

  • Are you working harder or smarter?

    Did you know? Most people waste up to 50% of their time trying to do things at work that aren't actually productive.  I know that if my car breaks down I need a mechanic, even though I know ...

  • Re-learn something new today

    Every day something new will make it's way into our lives, some people will choose to acknowledge this and learn from it, while others will dismiss it because they are "too busy". Some people sea ...

  • Welcome to 2011

    Just a quick HELLO... To welcome you back to work after your well deserved Summer break.  I'm not going to give to you any wishy washy "welcome to 2011, i hope ...

  • Dec 2010
  • 5 things to consider for all Emerging Brands

    5 things to consider for all Emerging Brands By Davin Broadbent   If you can imagine a sports team selecting new young players from a draft, the same characteristics that inspire the t ...

  • It's a very Beachside Christmas

        The Beach Decemember 2010   It's a very Beachside Christmas       Greetings! ...

  • Nov 2010
  • Do your customers think about you as much as you think about them?

    Beachside Creative are Service Providers and as such we spend a lot of our time thinking about our clients. In fact 95% of our day is dedicated to providing services to our clients, 2% is spent o ...

  • Oct 2010
  • Do's and Don’ts for this year’s Christmas Party

    Do's and Don’ts for this year’s Christmas PartyWell deck my halls and jingle my bells, another year has practically flown by and as 2010 prepares to hold hands and walk off into th ...

  • Online Photo Editing Apps

    Have you ever needed to "Photoshop" a photo, but you don't have Photoshop?Rocketboom is one of my favorite channels on YouTube and in this video Ellie Rountree gives you a great list of online pr ...

  • A great read for businesses thinking about taking the plunge!

    Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. A recent survey by Optus found that only 28% of small busi ...

  • Sep 2010“It was AWESOME!”
  • When you're feeling Blu...

    All you have to do... is taste new Gourmet Blu Gourmet Pearl Cous Cous... and then you're not so blue!!Modern consumer promotion strategies vary greatly, but the end goal is always the same: c ...

  • It's all about the Ezine...

    Publishing a newsletter or 'ezine' is one of the most effective ways of website promotion or of advertising your business online. You are able to reach a targeted list of subscribers that actual ...

  • Busy Working

    Just a quick note to show you the vibe in the office  today. As you can see theres heaps of sunshine both inside and out!!  (I have to say that as Sarah's sitting right beside me!) T ...

  • Aug 2010“Anyone who has never made a mistake has never tried anything new.”
  • 'Marketing and Creative' is a dynamic workspace

    'Marketing and Creative' is a dynamic workspace and at Beachside not a week goes by that we don’t learn or see something new and amazing.Over the past week we have delivered some great p ...

  • Jul 2010
  • Wouldn't you rather be 'beachside'?

    Welcome to 'The Beach'  At the moment there are three different types of people in Australia, those that care about the election, those that are sick of hearing about the election and ...

  • A focus on one of our uber ace clients!

    For those of you who don't know,  we are currently working with 321 Water as their outsourced marketing department. 321 Water raises people's awareness about the environmental impact of b ...

  • Beachside have launched their procrastination tool

    For those that haven't seen it go to www.beachside.net.auWhat started as a plan to develop a marketing diagnostic tool for our website quickly became a great way to put off doing a whole bunch ...

  • Talk to your customers

    Why write an email newsletter? An email newsletter is a great way to stay in touch with your customers. An email arrives from you on a semi-regular basis; if they aren't busy it is a welcome ...

  • We use Cameron Mcphail...

    For all of our photography and photo re-touching ...

  • Some suggested reading...

    The Oatmeala little light hearted injection of fun, make sure you read the article on web design (below) 5 million people cant be wrong can they?http://theoatmeal.com/comics/design_hellTrend Watc ...

  • Got a business referral?

    If you know someone that needs our help, why not give us a call and collect a free bottle of wine to enjoy the next time you're relaxing on the beach. ...

  • Dennis & Moose

    ...

  • Did you know?

    The three wise monkeys actually have names? They are: Mizaru (See no evil), Mikazaru (Hear no evil), and Mazaru (Speak no evil).There is also a fourth wise monkey called Shizaru (Do no evil).An a ...

  • Untitled

    It looks like this will be a week of websites and digital design, we have a few big jobs for formen.ltd and a couple of print ads for On Course Golf and its only Monday. We've also ordered ...

  • Untitled

    This week has all been about Viral Marketing, we have some great concepts that we've developed, and because we're very excited about the potential for this campaign we find ourselves in the ...

  • Jun 2010
  • Red Door

    As usual we’re working hard for our clients but with the Football World Cup in South Africa keeping everyone up late at night, we’re thinking about buying shares in a coffee com ...

  • May 2010
  • Untitled

    This week has been a bundle of fun and a huge variation in final output!  We have launched the TFM Mad May sale with the release of their May Newsletter that details same fantastic sa ...

  • What's your point of difference?

    Have you considered how you appear to your clients? Do they do business with you (the person) or your company? How do you stand out in a crowded marketplace? Once you identify your point(s) of ...

  • Some suggested reading...

    Australian AnthillThis is a fantastic resource for all businesses and some very worthwhile reading. In particular check out the 5 critical mistakes in business article. (link below)http://anthill ...

  • Some People We Work With

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  • Untitled

    Beachside are proud to present their new website. So have a look around and tell us what you think. ...

  • Get Creative on line

    The Internet represents a fantastic opportunity for companies to build brands, identify clients, share information and qualify leads. unlike traditional media, it is also an often misunderstoo ...

  • Untitled

    It's been an interesting year so far, Real Estate prices continue to rise, The Greek Economy continues to fall, interest rates are balancing on a seesaw in the middle and every business wants to ...

  • Untitled

    Beachside are proud to count Monash University Accident Research Centre among its clients, having recently completed work for them and VicRoads on the Vic Ride program to be rolled out in Ma ...

  • Apr 2010
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    Among the many services we provided for clients this month was an article for Poker News on behalf of Pocket Aces over Kings. We also look after their website and recently developed their sh ...

  • Untitled

    Beachside is assisting Victoria Police (not only with their enquiries) to develop an information pack around cyber bullying and another for knife crime. ...

  • Lynx IT

    We are currently working with Lynx IT www.lynxit.com.au to provide a custom information solution for TAB Sportsbet. Should be very cool, so watch this space. ...

  • Untitled

    Beachside Creative have recently finished developing the copy for Advertise My Business, a website designed to assist SME’s with Promotional Marketing. Check out the website here www.adv ...

  • Dec 2009
  • Content is King

    Content should always be;Targeted,Intelligent,Measurable, andExpedient,T.I.M.E = Money and content is king...Make sure that everything you do and say to your customer is always well thought ou ...

  • Wouldn't you rather be 'beachside'?

    Greetings!Welcome to 'The Beach' and the Inaugural Beachside Creative Newsletter!!You have received this email because you are a valuable client, a valued supplier, an interested 3rd party, or ...